How Royal Greenland brings Seafood Stories to Life on an Interactive Touch Table
Interactive Project by Royal Greenland and eyefactive showcases seafood origins, sustainability, and recipes, engaging customers and boosting sales through immersive 3D experiences.
Royal Greenland, a leading global seafood provider, recently partnered with eyefactive to revolutionize how customers interact with their products. Using eyefactive's no-code App Suite, they created an interactive experience that transports users across continents via a 3D globe, showcasing the origins and sustainability of each seafood product. Launched in 2023, this digital innovation aims to engage and educate customers, fostering deeper connections to the brand and its sustainable practices while encouraging purchases. The app blends information and entertainment, offering not just product details but also direct contact options and an air hockey game for a memorable, immersive experience.
Client Background
Royal Greenland, one of the world's leading suppliers of seafood, wanted to enhance how they presented their premium products to customers.
Their goal was not just to inform but to create an engaging and immersive experience, allowing customers to interact with the story behind each product, its origin, and the company's sustainability practices. In pursuit of this goal, they turned to eyefactive and its cutting-edge no-code App Suite for a custom interactive solution.
Challenge
Royal Greenland faced a common but complex challenge: how to convey a wealth of information-from sustainability practices to recipes-while making it enjoyable and interactive for customers. They needed a digital experience that could communicate their values and the quality of their products in a memorable way. This experience would not only need to serve as an educational tool but also connect customers emotionally with the products, ultimately fostering brand loyalty and encouraging purchases.
Solution - The eyefactive No-Code App Suite
In response, eyefactive designed an engaging project within its no-code App Suite. The centerpiece of the application is an Interactive 3D Globe, a virtual experience where users can explore various regions and continents to learn about the origins of Royal Greenland's seafood offerings.
Through this feature, customers gain insights into sourcing practices, regional sustainability efforts, and Royal Greenland's commitment to quality. This application integrates multiple media types-including PDFs, videos, images, and text-into a seamless, interactive experience. A standout feature is the direct integration of the Royal Greenland website, allowing access to extensive product information without leaving the application.
Key Features and Benefits
Interactive 3D Globe
The 3D-Globe feature provides a visual and interactive way for customers to explore the world of Royal Greenland's seafood. As users navigate the globe, they learn about the regions of origin for each product, highlighting the company's commitment to sourcing high-quality seafood responsibly. This immersive experience creates a deeper emotional connection to the brand and its values. p>
Comprehensive Media Integration
The app integrates various media formats, including PDFs for sustainability reports, product videos, image galleries, and text-based content. This wealth of information allows customers to engage with Royal Greenland's products on multiple levels, learning about everything from sourcing practices to detailed recipes.
Direct Contact through Illustrated Contact Forms
The app also includes an illustrated contact form, enabling customers to get in touch with Royal Greenland's representatives directly within the app. The contact form is region-specific, so customers can reach out to representatives in their own countries or regions, creating a streamlined communication channel that enhances customer service and brand accessibility.
Interactive Air Hockey Game
To add an element of fun and competitiveness, eyefactive included an air hockey game where two customers can compete against each other. This playful addition to the app draws customers in and encourages them to stay engaged longer, creating a memorable experience that is as enjoyable as it is informative.
Outcome: Enhanced Engagement and Increased Sales
The interactive nature of this application has led to a notable increase in customer engagement. By combining rich information with interactive features, Royal Greenland has successfully created a digital experience that goes beyond simple product displays. Customers spend more time exploring the app, learning not only about the seafood products but also about the sustainability efforts and recipes associated with each item. This emotional connection to the product, reinforced by the sustainability and origin information, leads to a positive overall experience that fosters a higher willingness to buy. With eyefactive's no-code App Suite, Royal Greenland has achieved a solution that is both innovative and effective, setting a new standard for customer engagement in the seafood industry.
Conclusion
By leveraging eyefactive's technology, Royal Greenland has transformed its approach to customer interaction. The project provides a comprehensive, enjoyable, and informative experience that enhances customer loyalty and boosts sales. It is a testament to the power of interactivity in digital applications, proving that with the right tools, brands can create lasting emotional connections with their customers.