How Philips New Interactive Boutique is Changing Retail at MediaMarkt!
Versuni, with eyefactive, introduces Philips' interactive boutique concept at MediaMarkt. Customers enjoy a seamless omni-channel experience through multitouch displays, product comparisons, reviews, and analytics.
Versuni is transforming the in-store shopping experience with the help of innovative omni-channel solutions powered by interactive digital signage specialist eyefactive. For the first time, Philips customers can explore a wide array of products in an engaging, interactive setting that goes beyond traditional retail.
Through eyefactive's multitouch technology, visitors can dive into product details, view customer reviews, and enjoy multimedia content, seamlessly blending online convenience with the tactile experience of in-store shopping. This cutting-edge setup not only enhances customer engagement but also positions Philips as a leader in experiential retail within MediaMarkt.
The special thing about our boutique is the omni-channel approach. The technology of our multi-touch tablets extends the shopper journey and therefore also the experience in the boutique for the shopper. Customers can use our multi-touch displays to delve deep into product details. They can see product images, product videos and comparison tables. Even the social proof with ratings and reviews. eyefactive has found the perfect omni-channel solution for us. We have been perfectly supported from the planning to the result and we will continue to use this technology in the future to equip more boutiques and other touchpoints
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Keyfacts
- Customer
- Versuni (by Philips)
- Location
- MediaMarkt Store Hamburg
- Event
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