Whitepaper: How to implement Retail Analytics with Kiosk Software effectively

By collecting and analyzing various relevant data, such as customer behavior and interactions, retailers can optimize store layout, improve efficiency and enhance the overall shopping experience, among other things.

The retail industry is a competitive business, and not just since the emergence and growth of e-commerce.Therefore, understanding your customer's behavior and preferences contributes to your business's success. While it can be challenging, the advent of smart retail technologies has aided retailers in gaining valuable insights through in-store tracking and analytics.

In this whitepaper:

  • What are Retail In-Store Analytics?

  • The Importance of Analytics for Retailersr

  • Challenges of tracking Customer Behaviors in Stores

  • 4 Ways To Track Customer Behavior in Stores

  • 5 Benefits of Retail In-Store Analytics

The use of retail in-store analytics involves incorporating data tracking and analytics techniques to gain customer insights and make informed decisions about the performance and operations of physical retail stores.

By collecting and analyzing various data generated within the store, such as customer behavior and interactions, retailers can optimize store layouts, improve operational efficiency, and enhance the overall shopping experience.

This is just a small excerpt from the full whitepaper, published first on eyefactive.com.

Read full whitepaper here