How Philips New Interactive Boutique is Changing Retail at MediaMarkt!
Versuni, with eyefactive, introduces Philips' interactive boutique concept at MediaMarkt. Customers enjoy a seamless omni-channel experience through multitouch displays, product comparisons, reviews, and analytics.
Versuni is transforming the in-store shopping experience with the help of innovative omni-channel solutions powered by interactive digital signage specialist eyefactive. For the first time, Philips customers can explore a wide array of products in an engaging, interactive setting that goes beyond traditional retail.
Through eyefactive's multitouch technology, visitors can dive into product details, view customer reviews, and enjoy multimedia content, seamlessly blending online convenience with the tactile experience of in-store shopping. This cutting-edge setup not only enhances customer engagement but also positions Philips as a leader in experiential retail within MediaMarkt.
Introduction
In a rapidly evolving retail environment, creating a cohesive customer journey that connects online and offline shopping experiences is critical for success. eyefactive, a leading provider of interactive display solutions, partnered with a forward-thinking boutique to implement an advanced omni-channel strategy. Using eyefactive's multitouch technology, the boutique successfully extended the customer journey, providing a seamless, interactive shopping experience that merges digital convenience with the in-store experience.
The Power of Multitouch Technology
eyefactive's multitouch displays serve as the foundation of the boutique's omni-channel approach. Strategically placed throughout the store, these interactive tablets allow shoppers to dive deep into product details, browse high-resolution images, watch product videos, and make side-by-side comparisons of items. By including ratings and reviews, eyefactive's displays provide immediate social proof, enhancing customer trust and supporting informed purchasing decisions.
Seamless Integration of Online Shopping via QR Codes
In the Tablets, on every product page, QR codes are implemented allowing customers to easily transition from the boutique's physical location to its online store. With a simple scan, shoppers can access the online platform to order items for home delivery or arrange for in-store pickup. This integration not only expands purchase options but also aligns with modern consumer preferences for flexible, omni-channel shopping.
Interactive Assistance for Elevated Sales Potential
eyefactive's multi touch displays play an essential role in augmenting customer assistance on the sales floor. Through interactive touch technology, customers can explore product specifications, multimedia content, and technical details independently, without relying on constant assistance from sales staff. When staff is unavailable, the displays serve as silent sales advisors, allowing shoppers to make informed choices on their own. This feature not only enhances the customer experience but also helps the boutique manage staffing costs by reducing the need for extensive sales personnel coverage.
Data-Driven Insights Through Advanced Analytics
A unique feature of eyefactive's solution is the analytics functionality, which provides the boutique with valuable insights into in-store customer behavior.
By analyzing interactions with the displays, the boutique can see which products, content, and features engage customers most, as well as the time spent on each product.
This data-driven approach allows the boutique to optimize in-store content and layouts to better reflect customer interests, enhancing both engagement and overall satisfaction.
Conclusion
eyefactive's omni-channel technology has transformed this boutique into a cutting-edge retail environment, seamlessly connecting the online and in-store customer journeys. By incorporating eyefactive's interactive multitouch displays, the boutique has created a modern shopping experience that empowers customers to engage with products in meaningful ways. With data-backed insights and a streamlined, interactive approach, eyefactive has provided a forward-looking solution that redefines the in-store shopping experience, setting a new standard in customer engagement and operational efficiency.